Zon, zee en sfeer: Agadir, Essaouira & Marrakesh

About the destination: Just 3 hours away from the capitals of Europe, lies a paradise of fine golden sands and blissful sunshine for more than 300 days a year, an endless beach stretches along the ocean shoreline. … The Miami of Morocco offers endless mid- to high-class accommodations and a plethora of outdoor activities, you can come and enjoy days of golfing, sailing, tennis playing, horseback riding, surfing; including windsurfing and kite surfing. Agadir also abounds with international dining venues. All you need for a great seaside holidays.

About the destination: Wind-swept and whitewashed, Essaouira is Morocco’s laid-back coastal gem, perched on the Atlantic about two hours west of Marrakech. Enclosed by 18th‑century ramparts and sea bastions, the UNESCO‑listed medina feels timeless yet surprisingly relaxed, with blue‑shuttered houses, narrow lanes and the sound of gulls circling above. The town has long drawn artists, surfers and musicians, giving it a bohemian spirit that contrasts with the intensity of Morocco’s larger cities. The heart of Essaouira is its medina, a compact maze that’s easy to explore on foot. Souks here are calmer than in Marrakech, making shopping for argan oil, woven blankets, leather goods and local artwork far less hectic. Wander through spice-scented alleys to discover hidden courtyards, art galleries and tiny cafés serving fresh mint tea and flaky pastries. Don’t miss the Skala de la Ville, the old sea wall lined with Portuguese cannons, where crashing waves and Atlantic views make for perfect photos at sunset. Down by the harbor, Essaouira’s maritime character comes into full focus. Blue fishing boats bob in the water as fishermen haul in their catch, and simple grill stalls cook the day’s fish and seafood to order—sardines, prawns, calamari—served with lemon and bread. Nearby, the wide sandy beach stretches for kilometers, popular for long walks, horse or camel rides, and especially for wind- and kitesurfing, thanks to the town’s famously steady breezes. Essaouira also makes an excellent base for exploring the surrounding region. Just inland, argan cooperatives introduce visitors to the traditional production of Morocco’s prized oil, while small Berber villages offer a glimpse of rural life. Whether you’re here for a weekend escape from Marrakech or a longer seaside stay, Essaouira’s mix of history, culture and ocean air invites you to slow down and linger.

About the destination: Marrakech, often called the “Red City” for its terracotta-hued walls and buildings, is a vibrant gateway to Morocco that blends ancient traditions with modern energy. At its heart lies the medina, a maze of narrow alleys, riads with hidden courtyards, and lively souks where the scent of spices, leather, and incense fills the air. The city’s rhythmic pulse is most palpable in Jemaa el-Fnaa, the main square, where street performers, storytellers, and food stalls take over every evening, turning the space into an open-air theater of Moroccan life. History and architecture enthusiasts will find plenty to explore. The Koutoubia Mosque, with its iconic minaret, is a landmark visible from many corners of the city. Nearby, the Bahia Palace showcases intricate stucco work, painted ceilings, and tranquil gardens that hint at Marrakech’s royal past. The Saadian Tombs, rediscovered in the early 20th century after being sealed for centuries, offer a glimpse into the opulence of the Saadian dynasty through elaborately decorated burial chambers. Marrakech also has a softer, more serene side. The Majorelle Garden, once owned by Yves Saint Laurent, is a lush botanical retreat with cobalt-blue buildings, exotic plants, and shaded paths that provide a peaceful escape from the bustle of the medina. Outside the city, the landscapes shift quickly: within a short drive you can ride camels in the palm groves of the Palmeraie, visit Berber villages in the foothills of the Atlas Mountains, or plan day trips to waterfalls and desert-like plains. For travelers, Marrakech offers a rich sensory experience and a variety of stays, from budget hostels to luxury riads with rooftop terraces overlooking the city’s rooftops and minarets. The local cuisine—tagines, couscous, pastilla, and freshly squeezed orange juice—adds another layer to the journey, best enjoyed in small neighborhood eateries or on rooftop restaurants at sunset. Whether you come for shopping, history, photography, or simply to wander and get lost, Marrakech promises an immersive introduction to the colors and culture of Morocco.